Kevin McLaughlin | Managing Director

  • Edina, MN
  • BA, University of St. Thomas, St. Paul, MN
  • Senate GOP, Strategic Communications

Kevin McLaughlin, a veteran GOP political strategist with a proven track record of success, utilizes his background in media and political campaigns to manage a diverse array of issues for Cogent Strategies' clients. Kevin devises and implements unique, data-driven campaigns to address complex issues and helps clients navigate Washington. He also serves as one of the firm’s primary liaisons for outreach to Senate Republicans.

Kevin joined the firm after a historic four-year run at the National Republican Senatorial Committee (NRSC). As a senior advisor in 2014, he crafted and implemented strategies that helped elect 12 new GOP senators – a net gain of nine seats – and delivered the first GOP Senate majority in nearly a decade. The results represented the largest Senate gain for any party since 1980 and the largest Senate gain in a midterm election in more than a half-century. Building on that success, Kevin was promoted to NRSC deputy executive director for the 2016 cycle, where he was tasked with defending the fledgling majority. Despite unprecedented challenges, Republicans managed to hold their Senate majority in 2016 by fundamentally changing the way political committees are run, increasing efficiency and embracing technology.

A former aide and communications director for Majority Whip John Cornyn (R-TX), Kevin maintains strong relationships throughout the Republican party leadership as well as with key members of the Beltway media. He previously served as director of media affairs for Senator John McCain (R-AZ) during the 2008 presidential campaign and as director of broadcasting at the Republican National Committee (RNC). A keen strategist with battle-tested political smarts, Kevin leverages his Capitol Hill, campaign and communications know-how to deliver winning outcomes for clients.

A proud Minnesota native, Kevin earned his bachelor’s degree from the University of St. Thomas in St. Paul, MN, and now lives in northern Virginia with his wife, daughter and black lab.